Post by account_disabled on Nov 7, 2023 21:14:31 GMT -6
Positioning level of the site pages It means understanding whether the contents attract new visitors who previously did not know your company's business and where they come from. This data can help you see if the content appears easily on the outside and what you can improve in terms of keywords and SEO strategy . Metrics to use: Number of unique users on the page Number of new users Keyword classification Traffic sources Percentage of organic traffic 3. Fluidity of the buyer's journey The final aim of your actions is always to transform.
The user from a simple visitor to a lead, until he or she becomes a real customer. You wedding photo editing service might be interested in learning about the areas where leads aren't being effectively encouraged to take action to consider creating different content or a different type of offer. For example, if you notice that visitors easily turn into leads, but then don't convert, try to understand why this happens to intervene effectively. Metrics to use: Number of marketing qualified leads (MQLs) and sales qualified leads (SQLs) compared to the total number of leads Bounce percentage.
Email open rate Click-through rate on emails CTR (click-through-rate) 4. Any targeting issues The question to ask yourself is: are you attracting the right prospects? If the target is young managers aged 25 to 40 who live near Milan, but the majority of visitors are over 50 residents in Florence, you need to fix something. Don't be alarmed, sometimes simply changing the texts, content titles or the design of the calls to action is enough to solve the problem. Metrics to use: Age of visitors Business role Geographical origin Income bracket Type of device used.
The user from a simple visitor to a lead, until he or she becomes a real customer. You wedding photo editing service might be interested in learning about the areas where leads aren't being effectively encouraged to take action to consider creating different content or a different type of offer. For example, if you notice that visitors easily turn into leads, but then don't convert, try to understand why this happens to intervene effectively. Metrics to use: Number of marketing qualified leads (MQLs) and sales qualified leads (SQLs) compared to the total number of leads Bounce percentage.
Email open rate Click-through rate on emails CTR (click-through-rate) 4. Any targeting issues The question to ask yourself is: are you attracting the right prospects? If the target is young managers aged 25 to 40 who live near Milan, but the majority of visitors are over 50 residents in Florence, you need to fix something. Don't be alarmed, sometimes simply changing the texts, content titles or the design of the calls to action is enough to solve the problem. Metrics to use: Age of visitors Business role Geographical origin Income bracket Type of device used.