Post by sinthiya007 on Nov 7, 2024 3:45:42 GMT -6
A landing page is a way to attract more customers. However, like any marketing tool, this page has a number of requirements and rules. Not every business will be able to fully realize the benefits of a landing page.
Therefore, in this article, Bogdan Timoshenko, CMO of the Ukrainian website builder Weblium, will share tips on how to create a working landing page and what kind of business it will suit.
Details about landing: how does it work?
Simply put, a landing page is a continuation on page seo service of an advertisement. If a user sees an advertisement about a new service from a company on Google or a social network, then by clicking on the link, he should learn more about what interested him.
In this case, the potential client learns everything about a specific service, sees all its advantages and understands why he needs it. This encourages an order and turns the visitor into a client.
When will the landing page not work?
A fairly common mistake is to view a landing page as a universal method for making money. However, not every business can create a landing page and take advantage of the landing page. Among such companies:
Online stores. If you are a distributor of certain products and your ads show certain items and discounts on them, then going to the landing page will simply be an unnecessary action. In addition, it will be difficult to fill a page of this format with content.
Businesses selling complex products. One page will not be enough to explain the specifics of a very complex product. If the client does not understand what is being offered while viewing the landing page, he will simply leave.
Companies selling expensive products. Expensive products can also be the enemy of a landing page, as short, bullet points will make it difficult to convince the customer of the need to purchase it.
Typically, by working with a professional website developer or marketing specialist, a business owner can clearly see if a landing page is right for their business.
Therefore, in this article, Bogdan Timoshenko, CMO of the Ukrainian website builder Weblium, will share tips on how to create a working landing page and what kind of business it will suit.
Details about landing: how does it work?
Simply put, a landing page is a continuation on page seo service of an advertisement. If a user sees an advertisement about a new service from a company on Google or a social network, then by clicking on the link, he should learn more about what interested him.
In this case, the potential client learns everything about a specific service, sees all its advantages and understands why he needs it. This encourages an order and turns the visitor into a client.
When will the landing page not work?
A fairly common mistake is to view a landing page as a universal method for making money. However, not every business can create a landing page and take advantage of the landing page. Among such companies:
Online stores. If you are a distributor of certain products and your ads show certain items and discounts on them, then going to the landing page will simply be an unnecessary action. In addition, it will be difficult to fill a page of this format with content.
Businesses selling complex products. One page will not be enough to explain the specifics of a very complex product. If the client does not understand what is being offered while viewing the landing page, he will simply leave.
Companies selling expensive products. Expensive products can also be the enemy of a landing page, as short, bullet points will make it difficult to convince the customer of the need to purchase it.
Typically, by working with a professional website developer or marketing specialist, a business owner can clearly see if a landing page is right for their business.